The 2020 Public Perception Survey on Social Enterprises, conducted by Blackbox Research for raiSE (Singapore Centre for Social Enterprise), shows growing awareness (72%) and increased buying (49%), with price and quality now key factors. While SE recognition has improved, the BusinessForGood logo remains under-recognised (22%). Employment for vulnerable groups and sustainability are top public concerns and 76% of working adults support SE models in business. The report recommends boosting visibility, emphasising affordability and quality and expanding marketing efforts to strengthen SE impact.
