Selma is a social entrepreneur with a mission to stimulate the transition to a circular economy. She is one of the founders and owners of Instock. Instock is a social enterprise focussing on reducing food waste and creating awareness. Around 1/3rd of all food is wasted worldwide. At Instock, the surplus is turned into delicious meals or products. Seven years ago, what began as a pop-up restaurant became multiple restaurants, catering services, two cooking books, and various circular products such as beer and granola. Instock is currently expanding the wholesale platform for rescued products called ‘InstockMarket.nl’. Selma studied Political Science at the University College Utrecht, and International Management at King’s College London started her career at food retailer Ahold. She lives in Amsterdam with her husband and daughter.