Safra is a Director of Cyber Market Solutions (Pvt.) Ltd. and Viluthu Chrd (Local NGO). She is also a facilitator for Luminary learning solutions on Public Speaking and Communication. Her expertise lies in Event Coordination and Management, building global platforms, digital marketing, and grassroots initiatives through her experience of volunteering for over 12 years in and around Sri Lanka. She is also well known as the Licensee of TEDxColombo and as one of the first TEDx Anchor Curators for TEDWomen in 2020.