Roopa Mehta is President of World Fair Trade Organization (WFTO). She is also the CEO of Sasha Association for Craft Producers, a Fair Trade social enterprise and the secretary of Sarba Shanti Ayog (SSA), Sasha’s associate development organisation. Sasha and SSA provide business support inputs and market access for sustainable livelihoods to marginalised artisan groups based largely in rural communities and semi-urban areas. Roopa holds an MBA from Delhi University with further professional qualifications in social communication. She joined Sasha and the Fair Trade Movement in 1978.