Leida Rijnhout

Leida Rijnhout is CEO of World Fair Trade Organization (WTFO). WFTO is the home of Fair Trade Enterprises worldwide. Fair Trade Enterprises are verified and monitored corporations that apply the 10 Fair Trade Principles covering the whole business and supply chain. Building the new economy from the bottom up, showing that other mission-driven business models are possible, is WFTO’s mission. Leida is a social anthropologist and has a professional background in sustainability and environmental governance.