Erinch is the business and enterprise lead at the Doughnut Economics Action Lab. Recently, he was World Fair Trade Organization’s CEO and previously spent seven years at Oxfam leading campaign initiatives and founded Oxfam’s Future of Business Initiative. Erinch has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked for Australia’s aid programme. Erinch sits on the SEWF Board and is a tutor at the Cambridge Institute for Sustainability Leadership. He holds degrees in finance and law, and an honorary doctorate from Oxford Brookes University.