Erinch is the Chief Executive of the World Fair Trade Organisation (WFTO). Established in 1989, WFTO is the global community and verifier of social enterprises that fully practice Fair Trade. Previously, he spent 7 years at Oxfam leading campaign and advocacy teams and founding Oxfam’s Future of Business Initiative. He has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked in Indonesia for Australia’s aid programme. Erinch also regularly lectures on sustainable business at a range of universities and writes extensively on social enterprise models. Erinch holds an honorary doctorate from Oxford Brookes University and has an academic background in law and finance.