Anna Greil is the founder and CEO of the impact start-up uptraded. Together with her team, the young entrepreneur is developing a clothes swapping app to bridge the gap between the consumption needs and climate protection goals of Gen Z. During her studies in Business & Management, she completed a semester abroad in New Zealand. There, she specialised in entrepreneurship and creative industries. Since then, she has been fighting for second hand fashion to become more established and for circular economy concepts to be pushed forward. With uptraded, she has already received several awards including the biggest award for social entrepreneurs in Austria.